Allworx announces new Loyalty incentive programs to reward its growing reseller channel
ALLWORX ANNOUNCES NEW LOYALTY INCENTIVE PROGRAMS TO REWARD ITS GROWING RESELLER CHANNEL
Loyalty Dollars Designed to Increase Sales and Margins for
Top Performing Partners Serving the Communications Needs of the SMB Market
EAST ROCHESTER, N.Y., July 16, 2007 - Allworx, the Small Business Phone and Network Solutions Company, today announced a new loyalty incentive program designed to encourage and reward top performing reseller partners. The program was developed to serve as the basis for future incentive-based programs geared towards driving its growing base of resellers to improve profitability, enhance margins, and increase their sales of Allworx' award-winning products.
Allworx' Reseller Loyalty Program represents another significant investment in its Channel strategy and further continues to pass on to its Resellers, the highest margin levels in the small business VoIP marketplace. The Loyalty Program will be the basis for future programs focused on recruitment and high touch point efforts for new and existing resellers.
“Today's announcement reflects our company's continued commitment to the channel, and our belief that the communication needs of small businesses are best served by putting Allworx solutions in the hands of our highly qualified channel partners,” said Tom Grinde , executive vice president, Sales for Allworx. “Our resellers bring valuable customer relationships to the table, and we want to reward those who are loyal and committed to the Allworx brand over the long run. In the end, it's all about relationships and loyalty.”
The Loyalty program is available to all authorized resellers who have achieved the required minimum sales volume in the previous quarter. The Allworx Loyalty Dollars TM are earned based on a percentage of total Allworx purchases. Accrued Loyalty Dollars can be used to purchase free Allworx products, including systems, phones, software options, extended warranties, and technical training. Allworx also offers accelerators to provide an additional incentive to resellers to increase redeemable Loyalty rewards. The Loyalty program began April 1, 2007 and will continue through December 31, 2007. Loyalty dollars earned in 2007 by an Authorized Allworx reseller can be redeemed by the reseller through February 29, 2008.
Eligible Resellers can track their performance and Allworx Loyalty Dollars earned via an interactive dashboard found in the Allworx Reseller Portal at http://www.allworx.com/reseller/login.asp . The Reseller Portal is a tool that strengthens communications between Allworx and its channel and also provides resellers with a wide array of marketing and sales collateral.
“Allworx has created their product portfolio and channel program from the ground up with a laser focus on meeting the exacting needs of the small business marketplace, and the resellers who serve them,” said Barry Gerhardt , founder and president, Barry Communications. “The new Loyalty Dollars incentive program underscores the value that Allworx places on reseller relationships, and will be instrumental in driving increased sales and profitability for loyal channel partners.”
Allworx' family of VoIP systems includes the award winning Allworx 6x, 10x, & 24x voice and network systems, and the 9112 and 9102 VoIP phones. The key differentiators separating Allworx from other VoIP systems for the SMB market include: the industry's lowest installed cost of any full-featured VoIP PBX/Key-system; the richest SMB feature set available; the flexibility to enable SMBs to transition risk-free to VoIP at their own pace; and the industry's most straightforward installation procedures.
About Allworx Corp.
Allworx Corp is comprised of two divisions. The Allworx Product Division develops award winning, phone & network systems for small-to-medium sized businesses through a network of Authorized Resellers. The product line includes the Allworx 6x, 10x and 24x systems and Allworx 9112 and 9102 phones along with a series of software options. By combining the advanced features of today's VoIP systems with the key system features SMBs have grown to rely on, Allworx systems are ideal replacements for the millions of aging (TDM) PBX and key phone systems in use today. Allworx Corp's second division, the Allworx Consulting Division, delivers elite software and digital hardware engineering services to both large and small companies who want to enhance and compliment their research and product development capabilities
Contact:
Allworx Corp.
Sandra M. Gault
+1-585-421-3850 x124
press@allworx.com
